BLOGGERS, MARKETING
05 Best Influencer Marketing Platforms In India For A
Successful Battle The word ‘Influencer Marketing’ has occurred causing a
buzzing in the world of digital marketing lately and is quickly catching up
with brands as well!
A lot of companies and brands are leveraging this strategy of shopping and a lot of Indian companies are also following suit, having come up with a lot of successful influencer campaigns through the past 2-3 years.
But, before we dive hastily into what ‘Influencer Marketing
is, let us understand who an Influencer is, why is influencer marketing both
popular & effective, and top influencer marketing platforms in India.
Who is an Influencer?
An influencer is a person who has earned a certain following in a specific niche they actively engage with. The idea behind their influence is the fact that their work and ideas for that particular niche are valued by their followers.
Influencers are real people who are viewed as friends who fans feel a connection with, want to emulate, and buy into in comparison to glamorous ads.
An influencer must have the right kind and right amount of
audience.
What is Influencer Marketing?
It is a term that has risen of the success of brands about power, peer influence, and customer support over other forms of marketing.
Since social media is quite an in fashion these days, and customers have gathered it in huge numbers and are vocal about their views regarding brands and products. This is where brands leverage with the realization that people have been heavily affected by second-hand information from opinion leaders.
This has led to many brands knowing top influencers in their
areas and connect with them to reach their audiences completely.
Once brands identify influencers from their domain, they
must reach out to the well with a well-thought-out plan which is not too
popular but helps connect with audiences. A lot of brands are outsourcing this
job to many influencer marketing platforms in India.
Here are 05 best influencer marketing platforms in India:
1) Plixxo
Plixxo is one of the biggest influencer marketing platforms in India with over 26,000 influencers. Started by POPxo founder Priyanka Gill, it caters to both influencers and brands alike. Bloggers, YouTubers, celebrities, Instagram influencers, and campus influencers can sign up on the platform for accessing paid campaigns.
Brands can also attract thousands of influencers through
Plixxo for joining them in their marketing campaign. In short, Plixxo helps in
analyzing running influencer campaigns for brands.
For influencers, Plixxo is a platform that verifies their profiles, reaches, and stats. This proves that they are bonafide influencers and that Plixxo is an effective business generation tool that allows them to pick up paid brand campaigns. It also allows influencers to boost their audience through social media posts.
For brands, Plixxo executes searching for influencers easily
and supporting their reach numbers. It also allows them to launch campaigns
including a thousand influencers and makes running influencer attacks easy and
hassle-free.
2) OPA
OPA is the latest wonder that has taken digital brands by storm. With the most reasonable pricing and the largest network of over 50,000 influencers, it has grown a hot favorite in less than a year. OPA has transforming influencer shopping for brands like Lakme, Marico, Godrej, Wow, Plum, Sugar Cosmetics, The Man Company, and more.
OPA practices in activating thousands of macro and micro-influencers at the cost of just 1-star influencers and works with influencers on platforms like Instagram, YouTube, Blogs, Facebook, and Twitter. Influencers register on their app and get invite-only collaborations. The drivers behind every other campaign on social media, model their marketing like a grassroots word-of-mouth movement around products.
3) Influencer.in
Blowing a base of over 25,000 social media influencers and bloggers, helps you find the best influencer for your brand. Into ‘Influencer Discovery,’ you can get a hawk-eye view of an influencer and choose if they are the right match for your brand.
It also showcases a blog on its official website and goes
live campaigns too, including brow-raising campaigns like ‘Would your dad do
this too,’ and ‘Update Azhagi.’ The customers who keep Influencer. in going
include Hike, Himalaya, Axis Bank, Nykaa, and SHAREit.
4) PulpKey
PulpKey is an influencer marketing platform based out of India, where brands and producers collaborate to tell stories. Here, you may either log in as a Brand/Agency or as a Creator/Talent Manager.
To log in as a Creator or a Talent Manager, you both need to have at least 2,000 followers on Instagram or a minimum of 500 subscribers on YouTube.
PulpKey also needs to address and solve problems about the
improvements carried out by influencers and the lack of trust between consumers
and brands. Their average roster of notable clients includes Wego, HelloDhobi,
Hypstar, Bombay Shaving Company, Happn, and many more.
5) Winkl
Bengaluru-based Winkl helps bloggers, influencers, and content producers in creating their media kits, showcasing their work to their peers, receive feedback and connect with names to work on brand collaborations.
It intends to become the most sought-after influencer
marketing platform in India and to be the preferred marketing way for brands to
help them unlock the power of influencers for achieving their business
outcomes. Top clients add Flipkart and YGL.
Conclusion
Influencer marketing is considered to be one of the fastest-growing and approved online customer acquisition channels, which would also outpace organic search and email marketing soon. It also frees up more organic means for audience engagement and brand awareness.
- Besides resorting to the best influencer marketing platforms in India, you should also follow the given steps:
- Define your brand’s goals.
- Dig influencers who share related aesthetics and values as your brand.
- Provide your influencers with the artistic freedom to organically integrate your brand messaging in their content.
- Stay active with your budget and bear in mind the results you want.
- Maintain transparency
- Measure the success of your partnerships, improve and improvise.
So, get started with developing your business’s plans for incorporating influencers in your marketing tactics NOW, so they can help you within building blooming and lasting relationships among your target audiences.
Here are some global influencers buying agencies that can
help you reach out to a newer audience.