Introduction to Career in Digital Marketing
Before we examine the pros and tricks of moving into a
career in digital marketing, we should get a small glance into the evolution of
marketing. If you are someone from the 90s or early 2000s, you probably get
those wonderful TV ads. A few of them were exciting, while several of them were
a bit cringe-inducing.
But, most of them had an intention – they were meant to make
you aware of a product and try to convince you to buy it. Businesses spend huge
chunks of money on advertising and selling their product – it’s their way to
attract new customers and increase the customer pool. You force have already
suggested that marketing is highly dependent on user trends. So, now, wherever
does digital marketing come in here?
Need for digital marketing
Try to remember the last time you sat before a television set for an extended period. Most of you may not get it. That’s because, with the internet and easy streaming of TV shows, characters have changed from television sets to the Internet. With this addition, businesses have also shifted from traditional advertising to digital marketing – delivering advertisements to your mobile or network screen.
However, since the internet is almost endless, digital
marketing has to deal with a lot of skills and roles so that you can cut
through the competition. It has become a very profitable option and the demand
for digital marketers is growing.
Which skills are in most demand?
Digital marketing is doing the market by storm. Most
companies are moving towards digital marketing and for selling is an essential
part of any company, the need for digital marketers is very high. Let’s turn
our consideration to a few statistics to get an overview of this demand. It has
been thought that about 93% of all online project begins with a search engine.
To put in a search engine, you have to guarantee that the
content is made SEO-friendly. If we are talking about businesses that sell
goods, then statistics show that 80% of Americans make one online shopping at
least every month. So, for a business to thrive, one needs basic knowledge of
digital marketing. In 2017, digital advertising, content strategy, social
media, and content production were considered the most in-demand skills.
If you practice skills like SEO and SEM which can make a
business more successful, then you can easily land a high-paying job. Along
with the usual content world, you will also need to explain to models since
content marketing is reliant on traffic. You can analyze the patterns and
design your work in a way that drives more traffic towards your work.
Why should you choose a career in digital marketing?
Digital marketing is a deep green and there remain loads of
roads that you can go down if you interest in it. If you need to learn
something every day, you can even move up the ranks and grow a manager.
However, there are many other reasons why digital marketing can be a successful
venture for you:
Advantages
1. Utilization of skills: In the new world, businesses are
looking for somebody with low skills. If you are someone of the middle-income
section and have some digital skills beneath your area, then you can upscale
yourself by getting more skills, especially in this area. Programmed learning
of skills can finally take you forward in your future expeditions.
2. Versatile field: In many fields, if you have now taken a
specialization, it grows difficult to shift your path. You might have to go
through thorough training. However, with digital marketing, very little
preparation is required for you to make the required switch. In most cases,
digital marketing fields have something for everyone. You can build upon your
current skills and learn new skills on the job.
3. Evolving industry: When a character is studying for a
job, they also search for job security. Hence, they would usually go to an
evolving business that may not go through a potential emergency shutdown.
Digital marketing is quite new in this aspect and it is always growing. If you
are keen to learn and grow, there’s always something about the corner.
Since there are several roles to fill up when you are in
this industry and different creative marketing strategies that you can develop,
digital marketing will not only place you in a secured field but also help you
invest yourself completely in the industry. Check out this digital marketing
roles blog post to read and about the various work options in digital
marketing.
4. Earnings: Digital marketing jobs are in order and so,
there are several opportunities for you to sell your reward. One of the best
things about digital marketing is that you make not have to be in-house to
work. Your package also works as a freelancer or remotely. If you have the
experience or the experience and if you can show your creations, then you can
negotiate and get your desired salary in this field. In India, the various
roles in the digital marketing field have separate salary slabs. An estimate of
the per annum salary of each chief role is:
5. Creativity: Digital marketing is a highly creative
development. Unlike many technical professional fields, digital marketing
presents an opportunity for many creative people. There are jobs in writing,
designing, and audio and video production. Plus, improving selling strategies,
solving problems, and finding ways to engage audiences to require creative
solutions as well.
6. Training as you want: It has now been confirmed that
digital marketing training is a field wherever you need to get new skills to keep moving
up the ranks. But, the best part is that you package train at your speed and in
your comfort level. If you are acting as a freelancer or interested in a
work-from-home arrangement, then you can learn in your own home.
You can take up online programs to help you with your skill
training. You can even volunteer to build a website or a blog and engage in the
social media management of your page. It will help you to create an amazing
portfolio for yourself. Plus, the largest of these skills do not require a lot of
financial backing from your end too.
7. Working in a diverse background: It is not a mystery that
networking helps, particularly when it comes to expert growth. If you enter the
digital marketing course, you have the chance to expand your creative side
since you will be facing a lot of different people with various skill sets. By
working with different people, you take a chance to not only learn from them
but also get a new direction in life, like learning a new skill that will
enhance your portfolio further.
Disadvantages
Like most maximum other methods, digital marketing has its
games too. Some of the cons of digital marketing are:
1. Regular learning and flexibility – Ongoing learning in
digital marketing can be both a pro and a con for this field. While learning
new things is always beneficial, the extremely dynamic nature of digital
marketing can start learning a bit confused. You may have to wait on your toes
as you try to understand the trends and learn something new. You also have to
be resilient and change your methods often based on the growing trends of the
market.
2. High game – Like any other field, digital marketing has a
lot of competition. However, since this field is quite creative, the competition
grows even further. As a digital marketer, an example of your chief goals will be
to rank your page or website on Google and make it get up on the first page.
Hence, you will not only be competing with other top pages but also with
several blog pages and websites. The competition is on a global scale making it
even more difficult to find.
