Have you ever stared if old and proven methods are better
over new and innovative ideas for your business growth for advanced SEO? Well,
when it comes to digital marketing upgrades, we all know old becomes
old-fashioned. But let us take a look at these factors that make a difference
in the SEO world for the next level.
Keywords in SEO:
The basis of any well-executed SEO policy has to do with Keyword research for user interaction. Prime, the use of raw keywords or shorter keywords was more attractive i.e., only on the product or services. For example, “marketing”, “online”, or a maximum it would be “online marketing”. Today the longer keywords are better ranked and understood by search engines. For example, “online marketing in India”, “digital marketing in India” The difference has been keyword research focuses on keyword targeting. The new keywords research is conducted to draw clicks to the website.
Keyword variants:
For gaining on all the keywords relating to the product or
service, websites had separate pages to attract all the search engines and
users. This was very successful until the last 4-5 years back where the
usability of the website was compromised and bulky websites were pleasant. With
the advent of mobile users ruling the search engines, it has become a more
stylish option to use a lighter website that includes as many keywords and
keyword variants in its content. Parallelly with the help of Hummingbird and RankBrain
algorithm upgrades, the search engines started understanding the content which
in turn helped these lighter and user-friendly websites to rank better. Digital
marketing trends have used these strategies.